public function create( &$product ) {
		if ( ! $product->get_date_created() ) {
			$product->set_date_created( time() );
		}

		$new_title = $this->generate_product_title( $product );

		if ( $product->get_name( 'edit' ) !== $new_title ) {
			$product->set_name( $new_title );
		}

		$attribute_summary = $this->generate_attribute_summary( $product );
		$product->set_attribute_summary( $attribute_summary );

		// The post parent is not a valid variable product so we should prevent this.
		if ( $product->get_parent_id( 'edit' ) && 'product' !== get_post_type( $product->get_parent_id( 'edit' ) ) ) {
			$product->set_parent_id( 0 );
		}

		$id = wp_insert_post(
			apply_filters(
				'woocommerce_new_product_variation_data',
				array(
					'post_type'      => 'product_variation',
					'post_status'    => $product->get_status() ? $product->get_status() : 'publish',
					'post_author'    => get_current_user_id(),
					'post_title'     => $product->get_name( 'edit' ),
					'post_excerpt'   => $product->get_attribute_summary( 'edit' ),
					'post_content'   => '',
					'post_parent'    => $product->get_parent_id(),
					'comment_status' => 'closed',
					'ping_status'    => 'closed',
					'menu_order'     => $product->get_menu_order(),
					'post_date'      => gmdate( 'Y-m-d H:i:s', $product->get_date_created( 'edit' )->getOffsetTimestamp() ),
					'post_date_gmt'  => gmdate( 'Y-m-d H:i:s', $product->get_date_created( 'edit' )->getTimestamp() ),
					'post_name'      => $product->get_slug( 'edit' ),
				)
			),
			true
		);

		if ( $id && ! is_wp_error( $id ) ) {
			$product->set_id( $id );

			$this->update_post_meta( $product, true );
			$this->update_terms( $product, true );
			$this->update_visibility( $product, true );
			$this->update_attributes( $product, true );
			$this->handle_updated_props( $product );

			$product->save_meta_data();
			$product->apply_changes();

			$this->update_version_and_type( $product );
			$this->update_guid( $product );

			$this->clear_caches( $product );

			do_action( 'woocommerce_new_product_variation', $id, $product );
		}
	}