protected function set_parsed_data() {
		$parse_functions = $this->get_formating_callback();
		$mapped_keys     = $this->get_mapped_keys();
		$use_mb          = function_exists( 'mb_convert_encoding' );

		// Parse the data.
		foreach ( $this->raw_data as $row_index => $row ) {
			// Skip empty rows.
			if ( ! count( array_filter( $row ) ) ) {
				continue;
			}

			$this->parsing_raw_data_index = $row_index;

			$data = array();

			do_action( 'woocommerce_product_importer_before_set_parsed_data', $row, $mapped_keys );

			foreach ( $row as $id => $value ) {
				// Skip ignored columns.
				if ( empty( $mapped_keys[ $id ] ) ) {
					continue;
				}

				// Convert UTF8.
				if ( $use_mb ) {
					$encoding = mb_detect_encoding( $value, mb_detect_order(), true );
					if ( $encoding ) {
						$value = mb_convert_encoding( $value, 'UTF-8', $encoding );
					} else {
						$value = mb_convert_encoding( $value, 'UTF-8', 'UTF-8' );
					}
				} else {
					$value = wp_check_invalid_utf8( $value, true );
				}

				$data[ $mapped_keys[ $id ] ] = call_user_func( $parse_functions[ $id ], $value );
			}

			$this->parsed_data[] = apply_filters( 'woocommerce_product_importer_parsed_data', $this->expand_data( $data ), $this );
		}
	}