protected function generate_row_data( $product ) {
		$columns = $this->get_column_names();
		$row     = array();
		foreach ( $columns as $column_id => $column_name ) {
			$column_id = strstr( $column_id, ':' ) ? current( explode( ':', $column_id ) ) : $column_id;
			$value     = '';

			// Skip some columns if dynamically handled later or if we're being selective.
			if ( in_array( $column_id, array( 'downloads', 'attributes', 'meta' ), true ) || ! $this->is_column_exporting( $column_id ) ) {
				continue;
			}

			if ( has_filter( "woocommerce_product_export_{$this->export_type}_column_{$column_id}" ) ) {
				// Filter for 3rd parties.
				$value = apply_filters( "woocommerce_product_export_{$this->export_type}_column_{$column_id}", '', $product, $column_id );

			} elseif ( is_callable( array( $this, "get_column_value_{$column_id}" ) ) ) {
				// Handle special columns which don't map 1:1 to product data.
				$value = $this->{"get_column_value_{$column_id}"}( $product );

			} elseif ( is_callable( array( $product, "get_{$column_id}" ) ) ) {
				// Default and custom handling.
				$value = $product->{"get_{$column_id}"}( 'edit' );
			}

			if ( 'description' === $column_id || 'short_description' === $column_id ) {
				$value = $this->filter_description_field( $value );
			}

			$row[ $column_id ] = $value;
		}

		$this->prepare_downloads_for_export( $product, $row );
		$this->prepare_attributes_for_export( $product, $row );
		$this->prepare_meta_for_export( $product, $row );
		return apply_filters( 'woocommerce_product_export_row_data', $row, $product );
	}