public static function init() {

		// Filter all of the content that's going to be embedded.
		add_filter( 'the_excerpt_embed', array( __CLASS__, 'the_excerpt' ), 10 );

		// Make sure no comments display. Doesn't make sense for products.
		add_action( 'embed_content_meta', array( __CLASS__, 'remove_comments_button' ), 5 );

		// In the comments place let's display the product rating.
		add_action( 'embed_content_meta', array( __CLASS__, 'get_ratings' ), 5 );

		// Add some basic styles.
		add_action( 'embed_head', array( __CLASS__, 'print_embed_styles' ) );
	}