protected function set_oembed_response_data( $item_id ) {
		$activity = new BP_Activity_Activity( $item_id );

		return array(
			'content'      => $activity->content,
			'title'        => __( 'Activity', 'buddypress' ),
			'author_name'  => bp_core_get_user_displayname( $activity->user_id ),
			'author_url'   => bp_core_get_user_domain( $activity->user_id ),

			// Custom identifier.
			'x_buddypress' => 'activity'
		);
	}