protected function read_product_data( &$product ) {
		$id = $product->get_id();

		$product->set_props(
			array(
				'description'       => get_post_meta( $id, '_variation_description', true ),
				'regular_price'     => get_post_meta( $id, '_regular_price', true ),
				'sale_price'        => get_post_meta( $id, '_sale_price', true ),
				'date_on_sale_from' => get_post_meta( $id, '_sale_price_dates_from', true ),
				'date_on_sale_to'   => get_post_meta( $id, '_sale_price_dates_to', true ),
				'manage_stock'      => get_post_meta( $id, '_manage_stock', true ),
				'stock_status'      => get_post_meta( $id, '_stock_status', true ),
				'shipping_class_id' => current( $this->get_term_ids( $id, 'product_shipping_class' ) ),
				'virtual'           => get_post_meta( $id, '_virtual', true ),
				'downloadable'      => get_post_meta( $id, '_downloadable', true ),
				'gallery_image_ids' => array_filter( explode( ',', get_post_meta( $id, '_product_image_gallery', true ) ) ),
				'download_limit'    => get_post_meta( $id, '_download_limit', true ),
				'download_expiry'   => get_post_meta( $id, '_download_expiry', true ),
				'image_id'          => get_post_thumbnail_id( $id ),
				'backorders'        => get_post_meta( $id, '_backorders', true ),
				'sku'               => get_post_meta( $id, '_sku', true ),
				'stock_quantity'    => get_post_meta( $id, '_stock', true ),
				'weight'            => get_post_meta( $id, '_weight', true ),
				'length'            => get_post_meta( $id, '_length', true ),
				'width'             => get_post_meta( $id, '_width', true ),
				'height'            => get_post_meta( $id, '_height', true ),
				'tax_class'         => ! metadata_exists( 'post', $id, '_tax_class' ) ? 'parent' : get_post_meta( $id, '_tax_class', true ),
			)
		);

		if ( $product->is_on_sale( 'edit' ) ) {
			$product->set_price( $product->get_sale_price( 'edit' ) );
		} else {
			$product->set_price( $product->get_regular_price( 'edit' ) );
		}

		$parent_object   = get_post( $product->get_parent_id() );
		$terms           = get_the_terms( $product->get_parent_id(), 'product_visibility' );
		$term_names      = is_array( $terms ) ? wp_list_pluck( $terms, 'name' ) : array();
		$exclude_search  = in_array( 'exclude-from-search', $term_names, true );
		$exclude_catalog = in_array( 'exclude-from-catalog', $term_names, true );

		if ( $exclude_search && $exclude_catalog ) {
			$catalog_visibility = 'hidden';
		} elseif ( $exclude_search ) {
			$catalog_visibility = 'catalog';
		} elseif ( $exclude_catalog ) {
			$catalog_visibility = 'search';
		} else {
			$catalog_visibility = 'visible';
		}

		$product->set_parent_data(
			array(
				'title'              => $parent_object ? $parent_object->post_title : '',
				'status'             => $parent_object ? $parent_object->post_status : '',
				'sku'                => get_post_meta( $product->get_parent_id(), '_sku', true ),
				'manage_stock'       => get_post_meta( $product->get_parent_id(), '_manage_stock', true ),
				'backorders'         => get_post_meta( $product->get_parent_id(), '_backorders', true ),
				'low_stock_amount'   => get_post_meta( $product->get_parent_id(), '_low_stock_amount', true ),
				'stock_quantity'     => wc_stock_amount( get_post_meta( $product->get_parent_id(), '_stock', true ) ),
				'weight'             => get_post_meta( $product->get_parent_id(), '_weight', true ),
				'length'             => get_post_meta( $product->get_parent_id(), '_length', true ),
				'width'              => get_post_meta( $product->get_parent_id(), '_width', true ),
				'height'             => get_post_meta( $product->get_parent_id(), '_height', true ),
				'tax_class'          => get_post_meta( $product->get_parent_id(), '_tax_class', true ),
				'shipping_class_id'  => absint( current( $this->get_term_ids( $product->get_parent_id(), 'product_shipping_class' ) ) ),
				'image_id'           => get_post_thumbnail_id( $product->get_parent_id() ),
				'purchase_note'      => get_post_meta( $product->get_parent_id(), '_purchase_note', true ),
				'catalog_visibility' => $catalog_visibility,
			)
		);

		// Pull data from the parent when there is no user-facing way to set props.
		$product->set_sold_individually( get_post_meta( $product->get_parent_id(), '_sold_individually', true ) );
		$product->set_tax_status( get_post_meta( $product->get_parent_id(), '_tax_status', true ) );
		$product->set_cross_sell_ids( get_post_meta( $product->get_parent_id(), '_crosssell_ids', true ) );
	}